03 / The challenge
Clarity before decoration.
Gardenlux is a leading brand that offers its own line of ceramic and concrete garden tiles. With a dealer network of more than 150 partners across the Netherlands, the brand needed a strong and consistent visual identity to support its growth. I was responsible for defining and documenting the new brand identity, creating a clear foundation for all visual communication. From there, I designed a wide range of materials including flyers, posters, flags, business cards, folders, and product displays. Each piece was created to reflect the brand's quality, craftsmanship, and reliability while maintaining a fresh and recognizable look. One of the most important parts of this collaboration was leading the redesign of the yearly catalog. Together with a small team, I managed the entire process from concept to completion, including the design of both print and interactive digital versions. I also supported several dealer and social media campaigns, ensuring a consistent visual story across every channel. The result is a brand experience that feels professional, modern, and inspiring, while staying true to Gardenlux's heritage and connection to outdoor living.
