03 / The challenge
Clarity before decoration.
Oudenalder Tegelwerken is a specialist in high-quality tile work for both residential and commercial projects. The goal of this project was to create a new visual identity that reflects craftsmanship, reliability, and modern professionalism. I designed a new logo and brand identity that communicates precision and trust — two core values of Oudenalder's work. The branding uses a clean geometric symbol inspired by tile patterns, paired with modern typography and a strong color palette. Together, these elements build a recognizable and confident image that stands out in both digital and offline applications. To support daily use and communication, I created various brand assets such as social media templates, stickers, and vehicle branding. Each touchpoint strengthens the consistency of the brand and highlights Oudenalder's attention to detail — the same quality they deliver in every project. The result is a solid, timeless identity system that positions Oudenalder Tegelwerken as a professional and trustworthy partner within the construction and renovation industry.
